Executed a full search engine marketing campaign, resulting in a 400% ROI.
Performed full search engine optimization, leading to an increase in organic search traffic.
Designed and managed the brand Facebook page, resulting in 5,000 new followers in the first 6 months.
Rebuilt and rebranded e-commerce website, producing a more contemporary and customized user-friendly interface.
Developed a variety of custom Facebook applications for the brand fan page.
Maintained brand Twitter and Facebook accounts.
Increased organic search engine traffic by 40% through SEO efforts
Created and designed Facebook fan page, making it a platform for showcasing exhibits and works available for purchase.
Executed an online reputation management campaign, ensuring all search results for the gallery were positive and accurate.
Rebuilt and rebranded e-commerce website, creating a more e-commerce friendly interface.
Implemented and managed a unique on-site lifestyle and self-improvement blog called The Burn.
Performed full search engine optimization leading to 78% increase in organic search traffic.
Developed an on-site Lookbook browsing application equipped with hot spot technology
Designed and developed brand website that spoke to the simplicity, youth, and playfulness of the brand.
Developed custom tabs and applications for brand Facebook page.
Strategized and managed a full search engine marketing campaign aimed at achieving brand objective of sales and list building
Conceived of and executed a full rebranding effort, which included logo design, website development, and a stationary system.
Designed and managed the Council of Fashion Designers of America’s “Fashion for Haiti” social media campaign.
Rallied support across numerous social media channels including YouTube, Flickr, Facebook, FourSquare, and Twitter.
Designed and developed custom Facebook applications, such as a behind the brand yearbook aimed at fostering customer loyalty and brand intrigue.
Maintained the Sam Edelman Community, an aspirational lifestyle blog that tapped into the desired culture of its reader.
Rebuilt the brand website on a scalable and easy-to-use platform that enables the gallery function to become an e-commerce facilitator.
Performed search engine optimization on site leading to a 163% increase in organic traffic
Conceived of and developed a benevolent marketing program called Healthy Heart & Sole, an online community that allowed Libby Edelman (a Champion for the Alliance for a Healthier Generation) to share information and resources in order to help women combat childhood obesity.
Created and managed content for “Life with Libby,” an inspirational and informative blog that allowed the user to develop a closer connection with Libby Edelman, the woman and the brand.
Ran contests and promotions on social networks to enhance brand perception, extend reach, and strengthen consumer loyalty.
Managed brand Facebook page.
Strategized and executed a website redesign aimed at simplifying core messaging and enhancing user experience
Conceived, drafted and designed a series of consumer-facing and corporate brochures
Developed custom social network properties and conceived of social media strategy for increased reach and efficacy
Designed and developed an e-commerce website that leveraged the Volusion platform.
