Every great idea was once called stupid. Ideas, much like puppies, avocados and Polaroid® pictures, need time to develop. They start off as drops and if the shortsighted guy in the room is appropriately escorted out, they can develop into something that truly makes a splash. This is why at Jane, we cherish every drop because we know that it may just ripple into the creative solution to your problem.

Great ideas don’t just appear; they grow if you just add water.