Does Meta Have A Facebook Problem

This might sound like a strange question, but… does Meta have a Facebook problem?

We’re recommending (and receiving client requests) more and more to omit Facebook placements from our campaigns. Whether it’s due to spammy leads, outlandish commenting, or Advantage+ audiences that can’t stay in their suggested age or gender lane, Facebook is starting to feel like a drag on performance rather than a valuable part of the mix.

It’s not that we’re totally out on Facebook, but it seems to be entering a new phase where it is no longer part of the default channel mix, and need to fit a select criteria to merit inclusion.