Yes, But What IS Your Strategy?
No term gets abused more in the digital marketing space than “strategy.”
People fling this term around, giving it 12 different meanings, and usually none of them are correct.
Here’s how we define it: A marketing strategy is your game plan for how you get someone from complete stranger to lifelong customer. It explains in the highest level terms possible how to make them aware of the product, get them to trial it and ultimately to buy more and tell their friends, family and mailman about it.
Seems simple enough, and yet so many people skip the strategy step because they want to be on Tik Tok or do a tap through instagram story like that brand they think is cool.
You would draft a blue print if you were building a house, so why would you treat your brand any differently?