Barry’s Bootcamp

Barry’s engaged Jane Creative as their digital agency of record in May of 2017, tasking our agency with all aspects of their digital marketing efforts from search engine optimization to paid social advertising. In December of 2017, Barry’s launched their annual holiday sale and asked Jane to support this campaign with paid social efforts aimed at reaching current and potential customers. Through in-depth optimization efforts utilizing A/B testing of audience interests, creative and target regions, Jane was able to generate a ROAS of over 600%, nearing tripling the results of the previous year. What’s even crazier? We quadrupled those results the following year! Jacked results? Yes. Our six pack? Not as much.