CleanBoss

Born out of the pandemic, CleanBoss was built on selling face masks, and enlisted Jane Creative to help maximize sales for that product. As Covid concerns diminished, so too did sales, and CleanBoss had to pivot to lifestyle products that were less sensitive to the times. This change in strategy required more than just a new ad campaign; it required that we perform a full brand overhaul and develop a new marketing strategy that shifted the perception of the company and its products. The end result is a flourishing lifestyle brand that has doubled annual revenue and is now available at Walmart and Loews. How neat is that?!