Dude Perfect

Started in 2009, internet sensation Dude Perfect has been making jaw dropping sports and comedy content that has earned them over 60 millions subscribers on YouTube.
In September of 2024, Dude Perfect hired Jane Creative as their performance marketing agency responsible for optimizing the paid media efforts that support their e-commerce store. Despite the group having wild popularity on all social channels, this success had not yet translated to the e-comm store and it was our challenge to bridge that gap. Achieving this goal was no trick shot. We layered their compelling creative with advanced audience segmentation to generate highly efficient campaigns that engaged casual and super fans like. The results? A 4x ROAS and new customer CPA of less than $20 across multiple channels. As the boys would say: Let’s gooo!