Essence Cosmetics

Founded in 2001, Essence Cosmetics is a makeup brand that offers fun, high quality, and cruelty-free beauty products at an affordable price.
A Jane Creative paid media client since 2018, Essence Cosmetics expanded our scope to include search engine optimization in January of 2022. Through an update of the site’s meta data, adjustments to the site’s structure and a complete overhaul of the blog strategy, we were able to produce a 61% increase in total organic impressions, leading to an 85% increase in total organic sessions. How’s that for a glamorous makeover?