Founded by actress and entrepreneur Kate Hudson, InBloom produces all-natural, multi-tasking powder supplements that help people look and feel their best, from the inside out.
InBloom hired Jane Creative as their digital marketing agency in September 2022 an engagement that Included the management and optimization of their paid media campaigns. Through this undertaking, we reimagined how the brand positions and presents itself, leaning into benefits-driven creative. The end result was a 50% improvement in the account’s CTR, that in turn produced a 35% decrease in their CPA. How’s that for mixing it up?