Loeffler Randall

Loeffler Randall is a luxury footwear and apparel brand defined by producing distinctive designs with a unique attention to detail.
In July of 2021, Loeffler Randall hired Jane Creative to take over the management of their digital ad campaigns. In tackling this opportunity, we didn't just optimize their current campaigns; we re-evaluated their entire customer acquisition model, shifting budgets and introducing new channels lik Tik Tok, to make their media more efficient and effective. The end result was a 35% increase in year-over-year blended ROAS. These efforts, coupled with an overhaul of their affiliate channel that produced a 198% increase in revenue YOY, all led to the brand seeing a 61% increase in total web revenue. How gorgeous is that?