Marc Anthony

In May of 2024, Marc Anthony hired Jane Creative as their paid media agency of record charged with increasing sales velocity for their numerous wholesale accounts across the United States and Canada. This engagement required the development of an awareness and engagement driving media strategy that balanced spend across countries, channels and multiple forms of creative including paid influencer, UGC and branded assets. The end result was a proven recipe for a wholesale sales lift; utilizing a large upfront reach campaign, that gave way to a tiered remarketing campaign, which reinforced the key message without leading to ad fatigue or click waste. This structure proved to be a winning recipe for dozens of campaigns, most notably the launch of their Grow Long Spray, which was the most successful product launch in the brand's history. I guess just like Marc Anthony, we've come up with a professional quality formulas as well!