Monica + Andy
Born in a delivery room, not a boardroom, Monica + Andy produces newborn and children's clothing using only the softest, safest and most trustworthy fabrics in the world.
In February of 2023, Monica + Andy engaged Jane Creative to increase the amount of organic search traffic and revenue on their site. While a significant portion of their traffic already came from the organic search channel, much of these visits were driving low purchase intent
users to the blog, where they quickly bounced. In response, we shifted our strategy to focus on shopping oriented and product-centric keywords, building backlinks and optimizing high value pages. This new direction lead to a 45% increase in search impressions and an improvement in average site position by 10 points, most notably climbing up to the first position for the term “Baby clothes”. The craziest part is we did it all in just 6 months! How quickly they grow up!
