No term gets abused more in the digital marketing space than “strategy.” People fling this term around, giving it 12 different meanings, and usually none of them are correct. Here’s how we define it:

Attribution is simultaneously the best and worst thing to happen to digital media. The ability to point to a sale and correlate it back to the ad that drove it is what make the digital media landscape so power

On July 1, 2023, Google Analytics as we all know it will stop working and we’ll be lovingly forced to start using Google Analytics 4.  What a fun treat!  In theory, this move is an “upgrade.”  Some of

Bounce rate is the metric that says what % of users reach your site and then leave without visiting another page. There are about 100 reasons why this metric on its own is pointless, but here are my favorites.