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A.I. In Digital Marketing. Is This The End?

Okay, we’re admittedly about 9 months late to the party, but we’ve really started to mess around with AI applications in our day-to-day operations and it’s cathartic to report just how terrified
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Is Your Product Fun? Asking For A Friend.

Is your product fun? That might seems like a ridiculous question for a business owner to consider, but when it comes to managing your media budget, it’s actually kinda crucial.  If you’re selling somethin
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Yes, But What IS Your Strategy?

No term gets abused more in the digital marketing space than “strategy.” People fling this term around, giving it 12 different meanings, and usually none of them are correct. Here’s how we define it:
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Of Course Facebook Ads Work

Attribution is simultaneously the best and worst thing to happen to digital media. The ability to point to a sale and correlate it back to the ad that drove it is what make the digital media landscape so power