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Of Course Facebook Ads Work

Attribution is simultaneously the best and worst thing to happen to digital media. The ability to point to a sale and correlate it back to the ad that drove it is what make the digital media landscape so power
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GA4 Is Coming And We’re Terrified

On July 1, 2023, Google Analytics as we all know it will stop working and we’ll be lovingly forced to start using Google Analytics 4.  What a fun treat!  In theory, this move is an “upgrade.”  Some of
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Bounce Rate Is Bullshit!

Bounce rate is the metric that says what % of users reach your site and then leave without visiting another page. There are about 100 reasons why this metric on its own is pointless, but here are my favorites.
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The Black Friday Commandments (2022 Edition)

With Black Friday now in the rearview, it’s time to revisit our 6 Black Friday commandments. These are like the ten crack commandments, only instead of crack, we’re selling moisturizers and yoga pants and