On July 1, 2023, Google Analytics as we all know it will stop working and we’ll be lovingly forced to start using Google Analytics 4.  What a fun treat!  In theory, this move is an “upgrade.”  Some of

Bounce rate is the metric that says what % of users reach your site and then leave without visiting another page. There are about 100 reasons why this metric on its own is pointless, but here are my favorites.

With Black Friday now in the rearview, it’s time to revisit our 6 Black Friday commandments. These are like the ten crack commandments, only instead of crack, we’re selling moisturizers and yoga pants and

Even with Black Friday still a healthy 17 days away, we’re advising all of our clients to launch their promos as early as possible. Here’s why: 1) The shopper (theoretically) has a fixed budget for