Digital Marketing is not the fire. It is the gasoline. You cannot expect an ad campaign or some SEO to make your product better or more appealing. If people are not converting on your site, especially those fr

My kids love pancakes and so I find myself making pancakes… a lot. Through this valuable hands on experience, I have learned that pretty much no matter what you do, that first pancake off the griddle always

Ads don’t drive revenue. Ads drive traffic. This is an important distinction to understand for anyone looking to launch a digital media campaign. Your ad creative can be insanely creative, wildly compelling

Curiosity is not the same thing as intent. This is a particularly important distinction when it comes to evaluating ad creative. If you run a campaign with really cryptic, overpromising or intentionally vague