Categories
Blog

Ads Just Lead Horses To Water

Ads don’t drive revenue. Ads drive traffic. This is an important distinction to understand for anyone looking to launch a digital media campaign. Your ad creative can be insanely creative, wildly compelling
Categories
Blog

Curiosity Killed The Cat (And Your Campaign)

Curiosity is not the same thing as intent. This is a particularly important distinction when it comes to evaluating ad creative. If you run a campaign with really cryptic, overpromising or intentionally vague