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Black Friday: Early Birds Get That Paper

Even with Black Friday still a healthy 17 days away, we’re advising all of our clients to launch their promos as early as possible. Here’s why: 1) The shopper (theoretically) has a fixed budget for
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You Can’t Start A Fire Without A Spark

Digital Marketing is not the fire. It is the gasoline. You cannot expect an ad campaign or some SEO to make your product better or more appealing. If people are not converting on your site, especially those fr
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What Do Ads And Pancakes Have In Common?

My kids love pancakes and so I find myself making pancakes… a lot. Through this valuable hands on experience, I have learned that pretty much no matter what you do, that first pancake off the griddle always
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Ads Just Lead Horses To Water

Ads don’t drive revenue. Ads drive traffic. This is an important distinction to understand for anyone looking to launch a digital media campaign. Your ad creative can be insanely creative, wildly compelling