Categories
Blog

You Can’t Start A Fire Without A Spark

Digital Marketing is not the fire. It is the gasoline. You cannot expect an ad campaign or some SEO to make your product better or more appealing. If people are not converting on your site, especially those fr
Categories
Blog

What Do Ads And Pancakes Have In Common?

My kids love pancakes and so I find myself making pancakes… a lot. Through this valuable hands on experience, I have learned that pretty much no matter what you do, that first pancake off the griddle always
Categories
Blog

Ads Just Lead Horses To Water

Ads don’t drive revenue. Ads drive traffic. This is an important distinction to understand for anyone looking to launch a digital media campaign. Your ad creative can be insanely creative, wildly compelling
Categories
Blog

Curiosity Killed The Cat (And Your Campaign)

Curiosity is not the same thing as intent. This is a particularly important distinction when it comes to evaluating ad creative. If you run a campaign with really cryptic, overpromising or intentionally vague