An agency’s greatest weapon is the weekly check-in call.
It keeps the lines of communication open in ways email can’t.
It lets your clients know what you’re working on and why.
It lets you know what your clients are working on and why.
It gives you a chance to highlight your successes and frame why things might not be performing as planned.
It reminds your clients that you are real people.
That last piece is especially important for client retention. It’s easy for anyone who hires a vendor to perceive them as some faceless entity trying to run through the motions just to collect a check every month.
The weekly call is your opportunity to undermine that. It lets you remind your clients that you’re on their team and that their goals and struggles are your goals and struggles. This allows the client to view you as an extension of their team and not a set of strangers who work in a different office.