Barry’s Bootcamp is the original high-intensity work out mixing running with weight training to create “The Best Workout In The World.”
Barry’s engaged Jane Creative as their digital agency of record in May of 2017, tasking our agency with all aspects of their digital marketing efforts from search engine optimization to paid social advertising. In December of 2017, Barry’s launched their annual holiday sale and asked Jane to support this campaign with paid social efforts aimed at reaching current and potential customers. Through in-depth optimization efforts utilizing A/B testing of audience interests, creative and target regions, Jane was able to generate a ROAS of over 600%, nearing tripling the results of the previous year. What’s even crazier? We quadrupled those results the following year!
Jacked results? Yes. Our six pack? Not as much.
Jane Creative has been instrumental in building Barry’s Paid Digital Marketing practice. They provide expert, concierge-like service and feel more like an extension of our internal team than an agency partner. In addition to their Paid Digital services, they proactively reach out with additional POVs in other areas, from web to email marketing and SEO, to help us build our business. I would recommend Jane to any company seeking a collaborative, expert partnership with a responsive and high-ownership team.
Jenna Hauca Head of Digital, Barry’s Bootcamp