LEVEL Fitness is a full-service fitness club based in Yorktown, New York.
Jane was hired in August of 2018 to conceive of a memorable, compelling and appropriate name and identity for a new fitness concept based on making high intensity interval training (HIIT) more accessible through a tiered membership offering. Leveraging this consideration along with other client preferences, the name LEVEL was born. Subsequently, a full logo, mark, color way and voice were developed to transform the name concept into a full-fledged and scalable brand. The doors to LEVEL Fitness opened in January of 2019 and we imagine hearts started racing shortly thereafter.