Xtend Barre

Xtend Barre is a barre-based fitness franchise that incorporates elements of dance, ballet and Pilates into their classes to create an adrenaline-fueled workout that strengthens, lengthens and chisels the body.

In April of 2014, Xtend Barre challenged us to develop a new brand identity for their franchise and apply that identity to a multidimensional e-commerce website. After some deep stretches and a light warm up, we got to work creating a full brand system that speaks to the strong, elegant, free-flowing movements of the class itself. We then raised the bar(re) by applying this new identity to a dynamic website complete with an online store, tutorial videos, class booking engine and unique studio profiles. Just like an Xtend Barre class, our hard work paid off with powerful results.

No sweat!